A story over at Internet Retailer about a recent Hostway survay points out several things that annoy visitors so much that they are likely never to return.
- 93% of consumers say pop-up ads are annoying or extremely annoying
- 89% are annoyed at the need to install extra software
- 86% said dead links are annoying or extremely annoying
- 84% said confusing navigation is annoying or extremely annoying
- 83% express annoyance with registration log-on pages that block access to online content
- 83% said slow-loading pages are annoying or extremely annoying
- 80% said ineffective site-search tools are annoying or extremely annoying
- 59% of consumers think moving text is annoying or extremely annoying
- 55% feel strongly that poor appearance in regard to color, fonts and format are annoying or extremely annoying.
So what’s a visitor gonna do when they encounter these annoyances?
- 74% are extremely or somewhat likely to unsubscribe from the company’s promotions or messages
- 71% are extremely or somewhat likely to view the company in a negative way
- 70% are unlikely to purchase from, or even return to, the web site
- 55% are extremely or somewhat likely to complain about the web site to friends/associates
How much business might you be losing?
Tagged As:
Business Principles