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E-Marketing Performance Blog

How to Lose Business in 9 Easy Steps

A story over at Internet Retailer about a recent Hostway survay points out several things that annoy visitors so much that they are likely never to return.

  • 93% of consumers say pop-up ads are annoying or extremely annoying
  • 89% are annoyed at the need to install extra software
  • 86% said dead links are annoying or extremely annoying
  • 84% said confusing navigation is annoying or extremely annoying
  • 83% express annoyance with registration log-on pages that block access to online content
  • 83% said slow-loading pages are annoying or extremely annoying
  • 80% said ineffective site-search tools are annoying or extremely annoying
  • 59% of consumers think moving text is annoying or extremely annoying
  • 55% feel strongly that poor appearance in regard to color, fonts and format are annoying or extremely annoying.

So what’s a visitor gonna do when they encounter these annoyances?

  • 74% are extremely or somewhat likely to unsubscribe from the company‚Äôs promotions or messages
  • 71% are extremely or somewhat likely to view the company in a negative way
  • 70% are unlikely to purchase from, or even return to, the web site
  • 55% are extremely or somewhat likely to complain about the web site to friends/associates

How much business might you be losing?

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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