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E-Marketing Performance Blog

How to Optimize PRODUCT CATEGORY Pages to Move Visitors Toward Conversion

product category page optimization

Your product category pages are often the first page internet searchers will land on, particularly if they are in the early stages of researching and shopping. You want to make sure that this first impression is a good one and that it leads them closer to an eventual purchase.

In my latest Seach Engine Journal article, I take you step-by-step through the process of optimizing your product pages to not only bring more shoppers to your site but provide them with a valuable on-site experience while they are there.

Read Full Article: The Complete Guide to Mastering E-commerce Product Category Page Optimization

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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