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E-Marketing Performance Blog

How to Uncover the Fundamental Information Necessary To Plan A Strategically Successful SEO Campaign, Part III

Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/seo-site-review3.mp3]

When putting the framework for a solid optimization campaign, you have to spend some time evaluating various aspects of your site. This evaluation gives you an idea of any shortcomings the site has, what will be required to overcome the competition, and will then allow you to map out an effective strategy for success. But there is more to the evaluation than just looking at how the website currently performs in the on- and off-page analyses.

In the first two parts of this series, I addressed which on- and off-page elements that need to be analyzed in order for you to determine the actions necessary to create a successful campaign. But before this type of analysis is performed, there is another crucial aspect that should be analyzed first.

Click here to continue reading at Search Engine Guide…

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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