E-Marketing Performance Blog

2 Responses to Get a Sense of How Your PPC Ad Compares to Your Competitor’s

  1. Steve says:

    Mike, there is some very god points here, thanks for the article. Too many of us are scared to ‘play around’ with our CPC bid figures, once we have posted it – preferring to rationalize our results rather than lose our first page placing.

    In a business such as ours, all of these extra pennies help out at all.

    • Mike Fleming
      Mike Fleming says:

      Thanks Steve – Yeah, it’s funny how fear keeps us paralyzed when “playing around” is how you find out what works best. The pennies do help, especially when you save them residually.