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E-Marketing Performance Blog

I have an Unhealthy Hatred of PayPal

Is it just me, or is PayPal really not all that easy to use. Sure, for simple transactions, but I’m trying to use some of their more advanced features. Maybe it’s just me and I’m going about it all wrong, but I’m trying to figure out how to install a “buy now” button on my site. I’ve done this many times before but now I can’t seem to get to the information I want.

I thought that this information would be in “Merchant Tools” and at first glance it is. In Merchant Tools I’m given four options for accepting payment. I select Website Payments Standard. I know how it works (or at least I did) so I then select the “Learn how to Use” link.

I’m now taken to a page that offers several scenarios. I just want to sell one item at a time so I select that. Now I’m given specific steps to follow. Step one tells me, “After logging in to PayPal, go to the Buy Now Button page.” But I am logged in. Where was this link? How do I bypass all this nonsense to get to that page? I go back to the home page and look for this link? Nowhere to be found. I browse around a bit looking for this link. Nope. It seems that there is no way to get to this page other than by going through page after page of options. Lucky for me, I kept the steps page open so I could click on the link to the Buy Now Buttons page.

Yep, this is the page I wanted. I’m pretty sure that I didn’t have to go through all these steps before, so someone over at PayPal decided to make their process more complicated, and significantly more frustrating, than it needs to be.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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