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E-Marketing Performance Blog

If You're Interested…

Fathom SEO is coming out with a case study on whether 350 different health care companies make good use of “basic natural search engine optimization (SEO) techniques to get more traffic.” This report comes out August 22.

“A similar report released by Fathom SEO in June found that 75% of U.S. manufacturers don’t appear to use effective keywords in the home page title tag, which heavily influences how well a web site will rank on search engines. More than 80% don’t use a suitable title on primary interior pages, such as the about or product summary pages.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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