Fathom SEO is coming out with a case study on whether 350 different health care companies make good use of “basic natural search engine optimization (SEO) techniques to get more traffic.” This report comes out August 22.
“A similar report released by Fathom SEO in June found that 75% of U.S. manufacturers don’t appear to use effective keywords in the home page title tag, which heavily influences how well a web site will rank on search engines. More than 80% don’t use a suitable title on primary interior pages, such as the about or product summary pages.”
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Search & Marketing