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E-Marketing Performance Blog

Sitemaps and Google

Tony Simpson shares about 7 benefits of Google sitemaps, one of which is that it allows you to “Directly Alert Google to Changes and Additions on a Website”.

“If you’ve ever waited weeks or months to get your web pages found and indexed you’ll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker.”

“You may also be thinking, don’t we already have web page meta tags that tell a search engine when to revisit a page. That’s true, but the search engine spider still has to find the new page first, before it can read the meta tag. Besides that meta tags are out of favour with many search engines especially Google, because of abuse.”

This is good stuff.

“If you can’t get web pages found and indexed by search engines, your pages will never be found in a search and you’ll get no visitors from search engines to those pages.

The answer to this problem at least for Google is Google Sitemaps”

“If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it’s free.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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