Is your ecommerce business suffering due to low conversions? Are you wondering why you’re not making enough sales despite everything you’ve been doing? At the end of this post, you’ll find a comprehensive infographic illustrating some of the most effective ways for increasing your conversion rate. Here’s a quick glance at some of the ideas you could pick up from the infographic.
Engage more and sell more
Your customer engagement rate has a direct impact on your ecommerce conversions. The more you engage with your customers, the better chance you have of getting them to purchase. Your choice of images and copy can determine whether or not visitors will stay on your site. You need to ensure that you grab their attention and finally convince them to buy. Remember that the longer a visitor stays on your page, the more likely they are to make a purchase.
Try offering demos and free samples or even promo codes to engage initially with potential customers. You can then offer special discounts and loyalty programs so they will make further purchases. Constantly engaging with your customers is one of the most effective ways to maintain high conversion rates.
Show your credibility
People are more likely to buy from you if they trust your brand. Focus on gaining their trust and building credibility for your brand. Provide purchase guarantees and display security seals or authenticity badges. You could even add positive reviews from existing customers. This will ensure that people feel more at ease to buy your products.
Another way to gain credibility is by delivering exceptional service to your customers. You could start by providing real-time support to visitors who are interested in your products and enquiring about them. In addition to giving them a pleasant shopping experience, this will also help you gain their trust. Additionally, getting their queries answered on a real-time basis might convince these potential customers to make a purchase then and there.
So you see that there are multiple ways in which you can improve your technique for increasing conversions. Check out the complete Ecommerce Conversion Infographic to get a better idea of how you can make more sales for your ecommerce business. If you have any questions beyond what I’ve presented in this infographic, just leave me a message in the comments below.
Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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