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2 Reasons Analytics is NOT Optional for Digital Marketing Success

why google analytics is important

It’s often difficult to get clients to invest in Analytics. From an overall strategy perspective, analytics does little to increase your web presence or website performance. But that doesn’t mean it’s not valuable.

Analytics fulfills two basic roles:

  1. To measure the success or failure of your web marketing efforts.
  2. Uncover issues that will provide the basis of further strategy.

On the first point, those that understand the value of analytics really get it. There is no success unless you are able to measure the results. Guesswork just doesn’t cut it. Without actually measuring your performance, you may still be able to “feel” the results of your marketing campaign, but you’ll never be able to pinpoint what it is that’s working (or not.)

On the second point, analytics can be used to help drive all your digital marketing efforts. By looking at and assessing the data, you can get a feel for pages that need to be optimized, changed or improved in order to get better traction with your visitors. And since you are able to see where particular efforts have failed or succeeded, you can use that to adjust course on your overall strategy, investing more in what works and fixing what doesn’t.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to 2 Reasons Analytics is NOT Optional for Digital Marketing Success

  1. Hi Stoney,

    I totally agree with you. We are working to optimize for Google and Analytics is provided by Google. No matter what but we can’t ignore Analytics if we aren’t ignoring Google SE which obviously we can’t.

    I will look into this SEO 101 book and study to have more in-depth knowledge. I am sure there is going to be more than what I know.