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E-Marketing Performance Blog

The Lead Generation Ecosystem [Infographic]

lead generation process flow

It helps to know what something looks like before trying to put it together, which is why doctors have anatomy textbooks, engineers have blueprints, and jigsaw puzzles have pictures on their boxes. It can be very difficult to assemble something if you don’t have any idea of what it’s supposed to look like, which is made even more difficult when there isn’t a physical product being assembled.

Such is the case in internet marketing, where professionals are trying to assemble something just as complex as the human body or a suspension bridge with elements that are mostly conceptual. A lead generation campaign is like a jigsaw puzzle, and without the picture on the box to help you assemble it, there’s a good chance some very important pieces might be excluded. That can result in an incomplete campaign that won’t deliver the most ROI because certain crucial elements are missing or underperforming.

Here at Straight North, an Internet marketing service, we’ve been focused on helping our clients understand what makes a lead generation campaign successful. In the process, we’ve dissected and analyzed countless successful campaigns, pulling apart all of the disparate elements that go into them and learning how they are organized for maximum effectiveness.

The result is what we’ve come to know as the ecosystem of internet marketing lead generation. Originally, this infographic was created to serve as a training tool to be used in-house, but in time we discovered how much benefit others could gain from using it as a tool to visualize and understand such campaigns more successfully.

Studying this blueprint can help you see how all of the various elements that go into a lead generation campaign fit together and influence one another to drive success. By breaking the process down into its components, it becomes easier to understand.

As the infographic shows, a lead generation’s various elements all serve specific purposes, working together to generate new sales leads. If even one of those elements is missing for any reason, there is a serious chance that the campaign will suffer and possibly even cease to function.

For internet marketers looking to build the most effective and efficient lead generation campaign, this schematic could prove to be the difference between success and failure. Whether you’re building a new lead generation campaign from scratch or working on optimizing an existing one to deliver better results, this infographic can serve as an extremely useful tool to evaluate your efforts.

Infographic created by Straight North

Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company that offers SEO, PPC and website design services. Shorr has over 25 years of sales and marketing experience, and has been featured in leading online publications including Entrepreneur, Forbes and Moz.

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