In America bigger is always better. Well, not always, but we like to do things really really big. In some situations going smaller rather than bigger can bring in a bit of class to a situation. Small is less braggadocio and often times feels more confident, but when it comes to signage, well, small is more often hard on the eyes and difficult to read or comprehend.
One of the big hotels here in Reno recently changed ownership. The Hilton is now known as the Grand Sierra Resort. The signage for the Hilton was big and bold. No mistaking that:
But over the past couple of weeks, under the new ownership, the Hilton Logo has come down and the logo for the Grand Sierra Resort has been put in its place:
Does that itty bitty logo seem right to you? I first tried to take a picture using my cell phone. No zoom of course, but the logo was too small to even register on the picture. The place where the logo is appeared empty. File that under, way too small!
Here is what I would have done:
What do you think? Is bigger better?