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E-Marketing Performance Blog

"It Takes Some to Win Some"

My ongoing Adwords PPC campaign management learning experience has been a fruitful one. I’m starting to learn a valuable lesson. Don’t short yourself by not being willing to pay to be competitive on the most affective keywords. It pays to adjust your max cpc in order to get your ads within the top 10 sponsored results… literally it pays! Chances are there will only be a handful of specific keywords that people are searching in order to find out about your product or service, so it doesn’t do much good to think that ranking high with the “other” more obscure keywords will pay off, because it won’t. Like that old saying, “It takes some to win some”.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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