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E-Marketing Performance Blog

It's the ROI, Stupid!

Cost is not important.

Let me repeat that: Cost is not important. What is important is ROI (Return on Investment).

When spending any money on a marketing campaign, you should consider the following:

  1. How much money you can you afford to spend?
  2. How soon will you see the return from that money?
  3. How much will that return be?

If you can spend the money (1), not go broke while you’re waiting for the return (2) and the result will be enough of a profit to make it worthwhile (3) then the overall cost of the campaign is not important.

If I could turn $100,000 into $500,000 worth ofgrowth in the space of a few years, I’d find a way to come up with the $100,000 to invest.

With SEO and a good business model, a seemingly sizable cost will often multiply itself into a considerable profit, in just a few years, if not sooner.

Don’t look at the costs involved, look at the return that your investment will bring.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to It's the ROI, Stupid!

  1. Stoney, it’s funny how many business owners don’t get it. I see those that still say … I only care about how much I have to pay to get a customer. OK, good, this metric is important, but would you refuse to spend $80 per customer and get 8000 customers (customer lifetime value = $500) when compared to spending $60 per customer and getting 2000 customers? Bottom line comes to mind.