It's the ROI, Stupid!

Cost is not important.

Let me repeat that: Cost is not important. What is important is ROI (Return on Investment).

When spending any money on a marketing campaign, you should consider the following:

1. How much money you can you afford to spend?
2. How soon will you see the return from that money?
3. How much will that return be?

If you can spend the money (1), not go broke while you’re waiting for the return (2) and the result will be enough of a profit to make it worthwhile (3) then the overall cost of the campaign is not important.

If I could turn $100,000 into $500,000 worth ofgrowth in the space of a few years, I’d find a way to come up with the $100,000 to invest.

With SEO and a good business model, a seemingly sizable cost will often multiply itself into a considerable profit, in just a few years, if not sooner.

Don’t look at the costs involved, look at the return that your investment will bring.