Not sure if there are any professional SEOs out there who read this blog, but if there are, this question is for you. When pricing for SEO services do you generally quote each project individually or do you have established packages that you sell? I’m sure there are pros and cons to both but over the years I have found that the packages seem to work best, at least for us.
I think the big problem I found with quoting out was that there is often so much to do, or at least so many possible things to do, that you could literally develop a quote for their entire marketing budget. This is fine, provided you know exactly how much they are willing to spend on SEO, then you put together a quote based on precisely that.
I’ve found that most people simply want to know how much something costs and it’s up to you to adapt it from there, specifically for them. What works best for you? What are some of the pros and cons you have found?