If your website was presented before a jury of your peers, would you be found guilty of gross marketing misconduct or absolved of all charges of crimes against usability?
The fact is, your website is being judged. Each and every visitor that comes to your site is actively weighing, measuring and perhaps even finding you wanting in how you present your information to them. Every person will judge you on how quickly they can find the information they want, how complete that information is, and whether or not all their questions get answered.
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