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E-Marketing Performance Blog

Your Site is Keyword Optimized, But is it Search Engine Friendly? You Might Be Suprised!

There is a big difference between optimizing your site for keywords and making it search engine friendly. While one of the first steps in the optimization process should be focused on ensuring the site is search engine friendly, sometimes we tend to want to jump right into the keyword optimization because that’s how we “see results” in the search engines.

Even though an SEO may do all they can to make a site search engine friendly early in the optimization process, some issues will only be uncovered over time as the engines begin spidering and indexing the website. By keeping an eye on performance we can often find indicators that something may be wrong. With that hypothesis, the SEO must delve into research mode to uncover what, if anything, is creating problems for the site.

There are a number of individual issues that you can keep an eye on. Some issues can easily be fixed at the beginning of the SEO process, others are fixed as pages and keywords get optimized, and still others can only be uncovered later as time passes. Each, however are important to ensure your site remains as search engine friendly as possible.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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