Chris Sherman wrote this interesting article about a new report out providing an in-depth look at how users interact with Google search results. It is a very interesting study, explaining everything from how most search engine users look at results to “semantic mapping”.
“This new study expands significantly on the initial findings. It offers a detailed look at the methodology used and reaches much more granular conclusions regarding all aspects of Google search results.”
“One of the most interesting parts of the report describes “semantic mapping,” an important new idea that, when used properly, will help search marketers optimize pages more effectively, not for the search engine but for the ultimate “consumers” of search results: people.”
“The study also examines many other factors influencing searcher behavior, such as the effects of bold-faced search terms rather than plain ones in results; the confidence factor a searcher has with initial results compared to results seen more than once; demographic differences that can affect searcher preferences, and many more.”