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E-Marketing Performance Blog

Thinking Outside the Search Box

Here is an article written by Mary Ellen Bates from the view of the search engine user. I kind of liked this article because she did what I used to do back in the day when searching for something. I would type in the keyword, click on a few of the first-page sites and maybe click on a few of the sponsored links hoping to find, but rarely finding, what I wanted in the first place.

“Sometimes, looking beyond search engines is the best, if not only way to find the information you’re looking for.”

“With my newly discovered information, I circled back and ran a quick search in a couple of search engines, which pointed me to Telephony Online magazine, which had a good resource guide to new telecom technologies.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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