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E-Marketing Performance Blog

Comprehensive Guide to Keyword Research, Selection & Organization, Part X

This is part 10 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

Analyzing Phrases for Quality

Quality phrases

As we began Phase III of our keyword research process we discussed several different aspects of analyzing phrases. This helped us better understand the value of each phrase and the pros and cons that each bring to the table. Each of these much be considered and weighed carefully when determining if a keyword is valuable or not.

All of the above noted elements are pretty cut-and-dry and fairly easy to analyze. But in addition to those there are also some more vague elements that must be duly considered as well. These additional elements are far more subjective and require a good deal of thought and analysis.

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