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E-Marketing Performance Blog

Comprehensive Guide to Keyword Research, Selection & Organization, Part XI

This is part 11 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

Phase IV: Organizing Keywords for Success

Making SEO Successful

Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign.

Let’s use the analogy of building an engine to help us understand the value in this final step in the process.

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