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E-Marketing Performance Blog

Comprehensive Guide to Keyword Research, Selection & Organization, Part III

This is part 3 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

How to Find Core Terms

In Part II of this series we defined what a core term is. Today I’ll show you the research steps involved in finding good, strong core terms that will be the basis for the rest of our research, and provide us some actionable intelligence that will be used throughout the keyword research process.

It’s very important that during this core term discovery phase that you don’t give up too early. There is never a point where you have too many core terms or “enough” to work with. To stop researching before you have uncovered just about every possible core term can leave you handicapped in not only the rest of your research, but also in the success of your optimization efforts.

I should also point out that keyword research isn’t a one-time process. No matter how hard you try to be as thorough as possible, you simply won’t uncover everything right now. That’s OK. As time goes on and new core terms come to mind, or search patterns change, continue to add these new core term ideas to your lists to be researched and optimized in the proper time.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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