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E-Marketing Performance Blog

Comprehensive Guide to Keyword Research, Selection & Organization, Part IV

This is part 4 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

Yesterday I discussed three steps in finding core terms: looking through your website, brainstorming, and then scouring your competitors’ websites. These three steps can give you a wealth of information and you’ll uncover some very important core terms. If you missed yesterday’s post, that quickie recap above doesn’t do it justice so be sure to go back and read. Today I’ll finish up with the steps in core term research before concluding phase one of our keyword research process tomorrow.

Step 4: Use keyword research tools

Keyword research tools

Site owners often begin the research process by first going to the available tools. There are numerous keyword research tools available and it really doesn’t matter which tool or tools you use, so long as you’re getting the results you need. Since every tool is slightly different it’s a good idea to use multiple tools to ensure you’re getting a wide range of data.

But you can’t really use these tools effectively–or to their fullest potential–until you have some information in which to actually research out, which we’ve covered int he first three steps of core term research. In this step we want to take core terms that we’ve already discovered and plug them into the tools to help us find core terms that have still remained elusive.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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