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E-Marketing Performance Blog

Comprehensive Guide to Keyword Research, Selection & Organization, Part V

This is part 5 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

Four factors of core term prioritization

Four factors of prioritization

By now you should have several dozen or more core terms documented on your spreadsheet. The question is, what to do with all of these keywords. Before moving on to Phase II you’ll first need to prioritize your core terms a bit. In the next phase you’ll start digging deeper into each core term to find the relevant search phrases it produces. Instead of taking the shotgun approach, you can go at deliberately, starting the the core terms that provide you with the best opportunities and will have a more immediate impact on your optimization campaign.

There are four different factors that you need to analyze in determining the relative importance of each core term:

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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