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E-Marketing Performance Blog

Comprehensive Guide to Keyword Research, Selection & Organization, Part VII

This is part 7 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

How to find search phrases

I’ll continue where I left off last week, looking at the different factors involved in finding relevant search phrases. You’ll remember that we discussed the first three; Time, research and deletion. The fourth factor is a bit more involved and it has to do with analyzing the phrases in a bit more detail.

The split / combo factor

Phrase Branches

Depending on your keywords, a search for any particular core term may produce results ranging from 0 to 1000 different keyword search phrases. Obviously if it produces zero then that core term can likely be scrubbed, or maybe set aside for a day if/when it gains in search popularity. If you’ve broken down your core terms correctly you will usually get a list between 10-300 keyword phrases returned, but again, this varies by industry and term. In the real world, things don’t always work out like we hope.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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