Lower Head


E-Marketing Performance Blog

Why, Oh Why Didn’t I Buy That Domain Name?

I often have a hard time convincing clients that they need to buy additional domain names to protect their brand. I even give them a list of all the domains I could think of that we think will help with brand protection. Unfortunately, I have nobody doing that for me!

If you’ve ever doubted that buying additional domain names solely to protect your brand then this post is for you.

Years ago we went buy the name Pole Position Web. Then we re-branded as Pole Position Marketing. I wanted to go with “marketing” instead of “SEO” because I needed a name that better represented our focus on website architecture, usability SEO and PPC.

All things considered, I should have bought the SEO domain name anyway.

Recently a new company sprang up working out of the UK that was using the name–you guessed it–Pole Position SEO.

That’s not the worst of it.

We recently found out they were sending spam emails as part of their link building efforts.

That’s STILL not the worst of it.

A few days ago we found ourselves on a span list that was suddenly preventing some of our emails from getting to the recipients.

So now we have to go into damage control to ensure that our name is not being associated with this companies’ spam efforts.

So if you haven’t quite caught on that buying up additional domains to protect your company brand is smart business, maybe this post will get you to rethink that. Domains only cost $10/year at the most. Small price to pay for brand protection.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

4 Responses to Why, Oh Why Didn’t I Buy That Domain Name?

  1. Fortunately, I’ve not had your spam problems, but I did recently notice a very similar domain to ours that I’d thought about suddenly appear online. Grrr… I so wish I read a post like this to remind me of this about 6 months ago!

  2. Your right about getting them while you can, not only for the reasons you mention. I get so many emails from people trying to sell me the other extensions of domains I already have at high prices. Its much better to get them at a discount price of $10 originally than to pay $100 later on!

  3. mercblogger says:

    When i buy my domain name i didn’t expect this things to happen, maybe because I’m not that informative in buying domain names.

  4. Great post, Stoney. I just found this because I got spammed by the same UK company. Yes, they sent SPAM telling another SEO company what was wrong with their site and how they could help me. Well, maybe I could use a little help, but at least I don’t have to SPAM people to get business…!!! 🙂

    You point about buying extra domains to protect your domain is valid, but perhaps not really practical. For example, polepositionsucks.com is not registered. In order to give yourself a real measure of protection, you would have to register a large number of domains which can get expensive and still may not be all that effective.

    I’m not a lawyer, but I think it may be better to get your company name trademarked, and then you can better defend it’s use in varations of domain names that include the trademark. Anyone interested in this idea shoulc contact a domain name or trademark expert to learn the details.