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E-Marketing Performance Blog

Keyword Research and Selection

Once you have researched every possible avenue for keyword searches related to your industry, it’s time to begin the process of selecting the keywords that will most benefit you in your marketing campaign. The gathering process is simply a matter of knowing where to go to compile your list of keywords, the selection process requires some skill, knowledge and bit of foresight.

The selection process starts with the process of elimination. The goal is to eliminate any and all keywords that simply don’t meet your marketing goals. Over the next several day’s I’ll be exploring the different selection/elimination processes that will help you narrow down your list of keywords to the best possible phrases.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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