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E-Marketing Performance Blog

Keyword Research: Understanding Return on Investment

Now it’s time to narrow down your selection to the keywords that produce the highest return on investment (ROI) possible. One of the biggest misconceptions in the keyword selection process is that phrases that have highest traffic volume are going to produce the most sales. That sounds logical but it’s not necessarily true.

Many high traffic terms that are chosen for optimization campaigns produce very little targeted traffic and are not the phrases people use when they are ready to make a purchase. You’ll spend much more time and money trying to get your site to rank well for these kinds of phrases than you would by going after more targeted phrases reaching the “ready to buy” audience.

Over the next few day’s I’ll be posting a few tips on selecting high ROI keywords.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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