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E-Marketing Performance Blog

Keyword Researching

Here is an article by Aaron Wall about all the keyword research tools that they have out there. It’s pretty cool. Check it out.

“I have had over 100,000 ad displays in the last year and a half. Of about 60 keywords in that keyword group Google has sent my client traffic for about 30 of them, and 11 of them have converted to sales. One of the terms that converted to a sale was ABC, which had the lowest conversion cost, but was quickly disabled since the clickthrough rate was too low.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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