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E-Marketing Performance Blog

The Favorites Icon

Have you ever noticed how some websites have an icon to the left of their URL? For example, if you look in the address bar, you’ll notice the little “EMP” logo. Have you ever wondered how they do that?

More and more sites are putting their own logos, or “favicons” in the address bar. This helps the surfer to easily distinguish their site from the others. Even if every site had one of these favicons, they would most likely all be different. They’d be the company logo or something related to the company itself.

Now days, it’s really easy to make your own favicon, which is probably one reason everyone has one now.

The easiest way that I’ve found to create one, is to go to FavIcon from Pics. The name is basically self-explanatory. You upload a picture from your computer, no matter what size (but be reasonable), and it’ll create the icon for you. Then all you have to do upload the icon and put the code on your site! It even tells you what code to put and where to place it.

There are also full programs dedicated to making icons for web and desktop use. Easy Icon Maker is a popular icon program that is easy to use (hence the name).

So now you know how to create a favicon in two easy and painless ways. Now I expect you to have one on your site from now on.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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