If you are targeting an audience specific to your geographic location, be sure to localize your phrases accordingly. To do this you can place city, county, state or other local references such as city districts or zip codes before or after each phrase.
Localizing your phrases will ensure that you get targeted traffic to your site and eliminate the need to deal with emails and phone calls from searchers who are not in your geographical location, and therefore not your target audience.
This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance
Sub-Topic: Research Your Targeted Keywords.