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E-Marketing Performance Blog

Keyword Selection Tips: Localize Phrases When Necessary

If you are targeting an audience specific to your geographic location, be sure to localize your phrases accordingly. To do this you can place city, county, state or other local references such as city districts or zip codes before or after each phrase.

Localizing your phrases will ensure that you get targeted traffic to your site and eliminate the need to deal with emails and phone calls from searchers who are not in your geographical location, and therefore not your target audience.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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