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E-Marketing Performance Blog

Keyword Selection Tips: Target Phrases with Measurable Search Volume

While making sure your phrases are as targeted as possible for your audience it is important to go after phrases that register at least a measurable amount of search volume each month. Keyword phrases that have no search volume, no matter how targeted, generally won’t do anything to increase business or sales.

Using search volume and additional competitive matrix information you can then determine which keywords will be your primary phrases (those that produce largest amount of targeted traffic) and which keywords will act as supporting phrases (less competitive, yet extremely targeted.) Both kinds of phrases play an important role in creating strong, well-rounded website that is able to achieve complete market dominance for related phrases.

For newer sites the primary phrases are often out of reach—at least early in the optimization campaign, if not for months. Selecting a combination of primary and supporting phrases for each page can help you achieve results that begin delivering traffic earlier, while building the foundation upon which you’ll be able to begin displacing your competitors on the primary phrases down the road.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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