When it comes to keywords and keyword optimization, there are 5 things to remember and consider. These might seem like no-brainers, but it’s amazing how many clients and optimizers forget these simple common-sense rules. So pack these away and never forget them.
1. Know your audience and think through your business goals.
2. Watch the broad search terms.
3. Learn how to form search terms.
4. Analyze log files.
5. Know your link popularity.