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EBLOG

E-Marketing Performance Blog

Keywording

When it comes to keywords and keyword optimization, there are 5 things to remember and consider. These might seem like no-brainers, but it’s amazing how many clients and optimizers forget these simple common-sense rules. So pack these away and never forget them.

1. Know your audience and think through your business goals.
2. Watch the broad search terms.
3. Learn how to form search terms.
4. Analyze log files.
5. Know your link popularity.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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