This is probably the most in-depth article on the basics of SEO that I’ve read, at least in a while. If you are new to the world of SEO or just want to learn some more about it, go ahead and read this article.
“The race to attract search engine spiders, and thereby earn a high page ranking on Internet search results, is rife with confusion, deception and manipulation. For example, sketchy SEM companies — promising to deliver thousands of hits to your site for a price that’s too good to be true — proliferate on the Web faster than mushrooms in a cow pasture after a heavy rain.”
“There are two ways to approach SEM, according to Lazuka. The first is through sponsored ads, the kind you see on the right-hand side of a page on a Google search, for example.”