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E-Marketing Performance Blog

How to Do Blogger Outreach Better #linksecrets

better blogger outreachThe secret that I’d like to share isn’t some new and cutting-edge tactic that will allow you to pull links out of thin air, but what it will do for you is get you better results from your blogger outreach.

One of the biggest problems that people face when it comes to link building is getting results from their contact with the blogging community. I see experts talking about getting conversion rates of 5-10% or even lower, but what if you could seriously ramp up your conversion rate? How valuable would that be?

Being the Operations Manager at UK Linkology has pushed me to find ways around particular issues that often crop up whether you’re doing outreach for guest posting or any other link building tactic.

Templates can be part of both the problem and the solution

We all rely on templates to some extent, but the problem starts when we leave out personalisation and also when we use templates other people have put together without changing them.

If we’re all using the same templates, how will anyone stand out? That’s why personalisation and putting together unique templates is important.

When templates are all the same, personalisation is key to better blogger outreach. [tweet this]

The (not so) secret to getting awesome results with blogger outreach

When templates are done to death, it doesn’t help anyone so what I want to share with you is a framework:

  1. Personalisation: If you can find the name of the site owner or blogger you need to contact, then use it and add another element of personalisation. This could be a question related to something on one of their social profiles or related directly to a point made in a blog post.
  2. I’ve done something awesome for you: When you show that you have done something to help someone already, it makes it very difficult for them to say no to helping you.
  3. Here’s what I’d like you to do for me: This is your call to action, be direct and ask the question, be clear and direct.
  4. If you do that, I’ll do something else awesome for you: This should be even more awesome and something that will appeal to the blogger and is low cost for you, but from the bloggers perspective, the value outweighs what you’re asking them to do for you. Remember “features tell, benefits sell.”
  5. The sign off: Who are you?
  6. Your email signature: Having an email signature makes more of a difference than you might think. Include where you’re from, website URL & social links so people can find out more about you and put a name to a face.

Remember that blogger outreach is a fluid process and that the person at the other end of the computer is a real person.

This tip, and 19 more, can be downloaded in one PDF.

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