How Video Transcription Can Help Build Links #linksecrets

Many influencers and/or experts from different industries use videos as a medium to communicate their brands’ messages and also to showcase their expertise. Using this content format these days may come in various forms such as:

• Video tutorials
• Conference presentations
• Webinars, hangouts or Q&As
• Video blogs
• Infomercials and kinetic typography

Transcribing videos created by thought-leaders in your industry and publishing the transcription on your own website can benefit you in so many ways, seeing that:

• The method allows you to build linkable content almost instantly (since the information shared is from an industry/topic expert).
• It helps you to get on your target prospects’ radar, which will make it easier for you to connect, engage and build relationships with them.
• You can get links directly from them (through attribution), if they decide to use your transcriptions alongside their videos.

What makes this strategy really viable is that videos—as a platform for online marketing—have been well accepted and widely utilized in many industries, which means the tactic can be replicated on any other verticals.

Transcribing videos by thought-leaders allows you to build linkable content almost instantly. [tweet this]

Example:

Earlier this year, Ross Hudgens did a transcript of Matt Cutts’ webmaster help video on what Google SEO changes are coming next.

Ross notified Matt Cutts about it:

And Matt obviously liked it:

Tips on transcribing videos

• You can do it manually, or you can also use InqScribe, video transcription software.
• Make sure that the transcript is readable by removing the uhms, ahs, breaking the transcript into shorter paragraphs, appropriate use of punctuation, commas, etc., and include images/screenshots if possible.
• Don’t forget to give link attribution to the original source of the video content when you publish the transcript on your site/blog.
• Let the original source of the video content know about the transcript you’ve created, and start engaging.

This tip, and 19 more, can be downloaded in one PDF.