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E-Marketing Performance Blog

How Video Transcription Can Help Build Links #linksecrets

Many influencers and/or experts from different industries use videos as a medium to communicate their brands’ messages and also to showcase their expertise. Using this content format these days may come in various forms such as:

  • Video tutorials
  • Conference presentations
  • Webinars, hangouts or Q&As
  • Video blogs
  • Infomercials and kinetic typography

Transcribing videos created by thought-leaders in your industry and publishing the transcription on your own website can benefit you in so many ways, seeing that:

  • The method allows you to build linkable content almost instantly (since the information shared is from an industry/topic expert).
  • It helps you to get on your target prospects’ radar, which will make it easier for you to connect, engage and build relationships with them.
  • You can get links directly from them (through attribution), if they decide to use your transcriptions alongside their videos.

What makes this strategy really viable is that videos—as a platform for online marketing—have been well accepted and widely utilized in many industries, which means the tactic can be replicated on any other verticals.

Transcribing videos by thought-leaders allows you to build linkable content almost instantly. [tweet this]


Earlier this year, Ross Hudgens did a transcript of Matt Cutts’ webmaster help video on what Google SEO changes are coming next.

Ross notified Matt Cutts about it:

JA - LBS 2014 Image1

And Matt obviously liked it:

JA - LBS 2014 Image2

Tips on transcribing videos

  • You can do it manually, or you can also use InqScribe, video transcription software.
  • Make sure that the transcript is readable by removing the uhms, ahs, breaking the transcript into shorter paragraphs, appropriate use of punctuation, commas, etc., and include images/screenshots if possible.
  • Don’t forget to give link attribution to the original source of the video content when you publish the transcript on your site/blog.
  • Let the original source of the video content know about the transcript you’ve created, and start engaging.

This tip, and 19 more, can be downloaded in one PDF.

Jason Acidre is the Co-Founder and CEO of Xight Interactive, a Philippine-based online marketing agency. He’s also the author of Kaiserthesage, an online marketing blog.

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3 Responses to How Video Transcription Can Help Build Links #linksecrets

  1. Ben Heligman says:

    Great post. I love new link building ideas that are helpful and not spammy. Also, who is Jason Acidre and why is he taking credit for writing this post?

    • Annalisa Hilliard
      Annalisa Hilliard says:

      Hey, Ben! Glad you stopped by and thanks again for the comment. I headed a collaborative project that was just published as a free eBook, you can find it here: https://www.polepositionmarketing.com/digital-marketing-learning-library/ebooks/link-building-secrets-2014/. We are taking each individual contribution and publishing it as a post on our blog. Stay tuned to the blog for 19 other actionable link building strategies, or download the eBook. Oh, and Jason, he’s the man – super knowledgeable on all things web marketing and always willing to share his knowledge with others. I highly recommend connecting with him. Does that clear everything up?

  2. Job says:

    You are right, i would personally go for a video tutorial, they to the point and never get old, which means they will consistently send you link juice and traffic to your site