I have a fair few secrets that I keep to myself when it comes to link building, as I’m sure that many others do, but I’m going to share a simple, but very effective tactic for building high-quality links to your website.
This method involves doing things that Google wouldn’t typically approve of; however, it’s going to be extremely tough for them to ever pick up on things like this.
This link building secret involves finding existing content on the web and then paying the webmaster to acquire it. Now, I’m not talking about buying expired domains here, but instead it consists of buying single webpages within active domains.
Prime targets for this kind of activity are blogs that haven’t posted for a long time, or have at least been less active than they once were. To do this, you can use the following footprint within ScrapeBox:
“KEYWORD” inurl:”.com/feed/” OR inurl:”.co.uk/feed/” OR inurl:”.net/feed/”
This will give you a list of RSS feeds from blogs relevant to your niche. You can now remove any duplicates and upload them to an RSS feed reader like Feedly. This can give you an instant snapshot of the blogs that haven’t posted in a while: These are your targets.
The next stage is to upload each of the URLs to BuzzStream to gather their contact details. Now start reaching out to the webmasters, letting them know that you’ve noticed their irregular posting patterns and if they would be interested in selling some of their content.
You’ll be able to have a lot more leverage with blog owners in this position. Do a quick check in Open Site Explorer to find the pages on the site with the most backlinks pointing to it and then set your price!
Leverage webpage acquisition to gain contextual links from established webpages. [tweet this]
You can now add in some contextual links from an established webpage through to your site—perfect!
This tip, and 19 more, can be downloaded in one PDF.