Nobody likes negative surprises. One of the worst kind of surprises you could give your website visitors is when they click a link and land on a page other than what they expected. That’s the fastest way to the back button, or worse, the visitor leaving the site altogether.
Whether it’s navigation text or you’re linking text within the content of your page, the actual underlined text should accurately reflect what the visitor will see when they click.
The text used in each navigation link should accurately (and very succinctly) describe the destination page. You usually have space for one to three words, depending on where the link is. Incorporate descriptive keywords that ensure the visitor doesn’t have to guess what they will find once they click the link.