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E-Marketing Performance Blog

Linking Matters

Linking Matters
How to Create an Effective Linking Strategy to Promote Your Web Site
Authors: Ken McGaffin and Archie Binnie
Paperback: 33pages, Free
Published: February, 2003

While several years old, the Linking Matters report is still highly relevant to today’s link building campaigns. It outlines some solid strategies for analyzing your current links, laying the framework for a new campaign and calculating the return on investment of links that drive good quality traffic.

The one area where Linking Matters lacks is the process of actually contacting sites to get them to link to you. Very little space is dedicated to this important aspect of the process and the only method they provide is build upon link exchanges and resource pages, both of which have lost relevance as of late.

Aside from this oversite, the report stands out as exceptional information that will help anyone organize and analyze their linking strategy.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Linking Matters

  1. Hi Stoney,

    Thanks for your comments. The Linking Matters Report is getting a little long in the tooth now and link building has moved on quite a bit. I’m finding myself increasingly working on strategies that ‘encourage other sites to link without having at ask’ and I’ve published an article on the LM site to that effect. This is a strategy that consists of greating great content, using online public relations effectively and of course using a degree of buzz marketing – and within a structure of trying to generate keyword-rich inbound links.

    I’ve certainly mapped out the plan for an update (you heard it here first) and given some free time should be able to publish before Christmas ’06. I’ll keep in touch.

    Best wishes,