How to Create an Effective Linking Strategy to Promote Your Web Site
Authors: Ken McGaffin and Archie Binnie
Paperback: 33pages, Free
Published: February, 2003
While several years old, the Linking Matters report is still highly relevant to today’s link building campaigns. It outlines some solid strategies for analyzing your current links, laying the framework for a new campaign and calculating the return on investment of links that drive good quality traffic.
The one area where Linking Matters lacks is the process of actually contacting sites to get them to link to you. Very little space is dedicated to this important aspect of the process and the only method they provide is build upon link exchanges and resource pages, both of which have lost relevance as of late.
Aside from this oversite, the report stands out as exceptional information that will help anyone organize and analyze their linking strategy.