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E-Marketing Performance Blog

Meeting Industry Expectations

This post is part of a continuing series on the topic of:
Designing a Money-Making Website

Sub Topic: Building a Professional Website that Achieves Your Goals

Meet Industry Expectations

A “professional” look can vary from industry to industry. For one industry you might need a site that screams “corporation,” while another industry might perform best with a mom and pop feel, still another might need a fun or artsy look. Building your site to meet industry expectations simply means knowing your audience and what they expect. Be careful that you don’t confuse any of the above with shoddy design. Whatever “feel” you give your site, make sure it comes out looking great.

Start by researching your competitors and taking an in-depth look at their websites. If all your competitors are going for a particular feel then maybe there’s something to that. Be sure to do your own research so you aren’t solely relying on what your competitors are doing. Often times you’ll find that your competitors are doing the wrong thing entirely.

Overall, make sure you are doing what’s right for your audience. In your design you don’t just want to match your competitors, you should seek to exceed them. Have your site designed to look and perform better, while still providing the overall tone your target audience is looking for.

Search for all posts on Designing a Money-Making Web Site, including future sub-topics:

Meeting Your Targeted Audience’s Wants and Needs
Avoiding Common Web Design and Marketing Mistakes

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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