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Is There a Difference Between Mobile and Desktop Optimization?

Difference between mobile optimized website and desktop

One question I often get asked is if there is a difference between optimizing a site for desktop versus mobile devices. The answer is yes, but not by much.

As long as mobile algorithms use desktop content for ranking purposes, keyword optimization for mobile will be no different from optimization for desktop. Essentially, as the algorithms work now, you can have completely different content for mobile devices and it won’t matter. Google uses desktop content and runs that through their mobile algorithm.

Even still, I don’t see a scenario where you’d want to provide different text between the two. However, there is some value in presenting content slightly differently on a mobile device, but other than that, all users should see the same content.

The real difference in mobile optimization is in the coding the site to work better on mobile devices and then optimizing for local search, if applicable.

Important aspect for mobile coding:

  • Responsive design
  • Collapsible navigation
  • Chunked content
  • Readable font sizes
  • No JavaScript

Important aspects for local optimization

  • Name/Address/Phone Consistency
  • Structured Data
  • Reviews

If you want a complete lest of mobile and local optimization to-do’s you’ll want to check out the book, The Best Damn Web Marketing Checklist, Period!, which covers these and more quite extensively.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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