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E-Marketing Performance Blog

Why Mobile Website Design Should Be A Priority for 2015

mobile website designWith nearly seven billion mobile subscriptions throughout the world, mobile has changed the way consumers interact with businesses each day. Whether it’s from a tablet or smartphone, consumers are using their mobile devices to create relationships with brands they care about.

As a business owner, it’s essential to create a mobile design for your business’ website. Especially if you want to keep up with future mobile trends, you’ll have to create a mobile design that will make you more accessible to consumers.

According to the infographic below, the average smartphone user spends approximately three hours per day on their mobile device. Although most of the time spent on a smartphone is with mobile apps, only 22 minutes is spent browsing the mobile app. The mobile web is preferred. Businesses need to use this as the opportunity to attract more people to their mobile website.

The infographic also revealed that four out of five smartphone users use their mobile device to make purchasing decisions. Whether it’s finding the location of a store or comparing prices, smartphones and the mobile web have become critical elements of the shopping process for consumers.

Knowing the importance of the mobile web and how it impacts businesses, it’s important to think about your mobile strategy. If you don’t have a mobile website for your business, it’s clearly time to get started with your design. By creating a mobile website, you’ll be able to attract more customers and increase traffic to your business online.

When creating a mobile website, there are a few elements to keep in mind. First, your mobile design should be responsive. This means your mobile website will fit the size of any mobile device screen, whether it’s a smartphone or tablet. Next, you should think about the type of operating system your website will be optimized for and the features you’ll include. By paying attention to these details during the development of your mobile design, you’ll be able to create website that’s best suited for your customers.

These are just a few of the key factors you should keep in mind when creating a mobile design. To learn more about mobile design for the modern business, check out the infographic below:

Mobile Web Design Infographic

Hilary Smith is a blogger who focuses on finance, business, technology, and internet marketing. She has spent the last few years as a ghostwriter for several blogs and now features her work on her own website at hilarylorensmith.weebly.com/

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