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E-Marketing Performance Blog

All You Need to Succeed is More Content

more content
Both search engines and web searchers love content. It’s how they learn, understand and, ultimately, make decisions about many things, the most important of which is whether or not to do business with you.

We’ve recently seen a resurgence in content marketing, and that’s good. The focus has been on generating great content that meets searchers’ needs. But it also tends to get people to focus on creating higher volumes of content versus higher value.

That’s a mistake.

It’s not more content you need, it’s quality content. [Tweet This] It doesn’t have to be a lot, but it must be valuable to the searcher. Better to write fewer, better words than many useless words.

If you focus on the number of words, or the number of pieces of content, you’ll likely fail at content marketing. However, when you focus on the message your content will never fail.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

3 Responses to All You Need to Succeed is More Content

  1. Anto Rejoy says:

    Thanks for the educational info on content marketing. How often contents should be updated in company website? Is there a particularly frequency for that?

    • Stoney G deGeyter
      Stoney G deGeyter says:

      Website content only needs to be updated when it becomes out of date, or no longer meets the needs of your audience. Whenever we do a website redesign we re-evaluate the content, changing if necessary based on need. Other than that, there is no need to update content at all.

      But you should be blogging new content on a regular basis. Keep putting out quality information your visitors value.