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E-Marketing Performance Blog

NO ODP II!

It wasn’t long ago that MSN created a new meta tag to allow site owners to opt out of the search engine using ODP (a.k.a. DMOZ) descriptions in the search results for your site.

Yesterday Google announced support for the same. And lucky for us, the same tag works for both MSN and Google:

http://sitemaps.blogspot.com/2006/07/more-control-over-page-snippets.html

Both have their own tags as well, but no need for those when there is One Tag To Rule Them All (well, after Yahoo! gets on board!)

Update: Search Engine Roundtable is posting a clarification they received from Google. Using this tag will block not only ODP descriptions but titles as well. Not only does Yahoo need to add support for NOODP, but NOYAHOO as well. Yahoo often uses titles from the Yahoo Directory in their search results. Would be nice to opt out of that as well.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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