The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I was asked if I would write a blog post about how potential clients should approach SEO companies they are looking to do business with. A few days later, while reading David Ogilvy’s classic Ogilvy on Advertising, I came across the chapter which is an “open letter to a client in search of an agency.” This post is modeled after (stolen from?) that.
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