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E-Marketing Performance Blog

Optimizing Your Content: Hire a Copywriter

The copy of each web page is the primary sales component that you have to offer. Many people believe the web is primarily a visual medium and therefore text just gets in the way. This is far from true; many people look to the text of any web page to help them make their buying decisions.

When developing content for your site, nobody knows your business like you do. I recommend that you, or someone as familiar with your industry as you, write the text for every web page. From there, you should then hire a professional writer to rework your content, making sure the traditional marketing aspects are in place and functioning along side the keyword optimization aspects.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Optimizing Your Website Content.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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