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E-Marketing Performance Blog

Write for User Experience

The most important thing you can do with your body content is to write for the reader. All other considerations are secondary.

Use a professional writer to work in natural usages and variations of your keyword phrases in a way that ensures proper readability. What you don’t want is a website that reads as if keywords were haphazardly thrown into the content solely to achieve top rankings, offering no real value to the reader themselves. There is no sense optimizing to bring in more traffic if you’re unable to convert that traffic due to poorly written content.

Writing natural language ensures that you don’t end up looking silly to your buying audience. Nothing will kill a sale faster than text that simply does not read well. On top of that, modern search engine technology is getting better at analyzing natural language over garbled sentences and stuffed keywords.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Optimizing Your Website Content.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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