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E-Marketing Performance Blog

Outback Needs to be Taken Out Back

boxing kangarooYou know, I have already found the Outback radio commercials (and shorter TV versions) to be quite annoying, but this latest randition is VERY annoying! Has anybody else heard this blatant rip off of that song by the band Of Montreal? Quite frankly, until 5 minutes ago I have never even heard of Of Montreal nor their song, but that song just stuck out in my head as ridiculously annoying. Am I the only one that finds Outback’s marketing strategy with all these songs extremely annoying? I must admit it does get me thinking about Outback, which is effective marketing in that regard. But in my mind, I’m associating bad music with Outback… not good marketing in that sense.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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