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E-Marketing Performance Blog

Persuasive Speaking

How do you get customers hooked with ads? By being persuasive of course. Either that or you promise them something for free, but that’s a different article. Right now, I’m talking about being persuasive in your ads while keeping them fairly short.

“Your ad text should be convincing. You praise your produce or your website. Why should the people use your produce? What is special?”

All your hard work in creating a business needs to be rewarded… with money! But only customers can bring you the moeny. And only a successful ad campaign can bring you the customers.

“The people usually do not join or buy if they see your ad the first time. Your ad has to be displayed again and again. Some people visit your website several times, study your offers and deliberate before they decide.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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