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E-Marketing Performance Blog

What’s with ALT tags?

You may have done this yourself or maybe you just know of someone who did; stuffing keywords in an ALT tag for a picture. That’s no good. “Why?” you might ask. Well, because new research has basically concluded that the top three search engines don’t consider ALT tags anymore, or at least they give very little weight to them.

Now, instead of stuffing as many keywords as you can in ALT tags, you’re supposed to use that tag to actually describe the picture in which you are tagging.

“According to a Google engineer, what you should do it create an ALT tag that is relevant to the picture, so it gives the user a good experience, including the visually impaired. The ALT text is indexed, but it is down graded in the algorithm.”

“The American Disabilities Act (ADA) has strict guidelines as to what your site needs to contain in order to be ADA compliant. I guarantee you, they do not look favorably at ALT text that has been keyword stuffed.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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