Here’s the latest news in the world of paid search (ppc) marketing so that you can stay ahead of your competition and make more money.
Previously, you could only see “estimated first page bid” for your keywords. Now, you can see “estimated top page bid.” This is important because CTRs are so much higher on top vs. side ads. (Note: Don’t bid to be on top unless those positions make you more profit.)
Google is testing taking snippets of text from your landing page and including it as an additional line of text in your ads. This is another step in blurring the lines between SEO and PPC listings, as well as another reason to have great landing pages.
Google is now reviewing ads while they are in a paused state. Why is this good? Advertisers can create and get their ads approved before they want to actually begin advertising. This helps to plan ahead and be ready to go for various contexts that have specific seasonal launch dates.
This agreement is aimed at reducing the amount of inventory going to ad networks, where pricing is lower than the companies think they can charge themselves.
Ad parameters allows you to change numeric information within text ads while keeping the history and statistics associated with the ad using the AdWords API. This could help in situations where you might have price and availability fluctuations.